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WHAT'S NEXT

The size, scale, scope, and ambition you have around impact matters. 

I am an award-winning writer, producer, strategic advisor, progressive educator, cultural activist, coach, and former Executive Director.

I've developed several frameworks over the years to help you name and reach your goals, map out your vision, and tell your organizational story. I embed coaching, impact assessments, and equity-centered practices into all we'll do.

Working with dozens of organizations across the country, I've raised over $65 million to date, and continue to partner with some of the most impactful and creative organizations in the country.​

Together, we will dream your future vision, define your intended impact, craft new narratives, tell your story, give shape to your organization and program design, and map out strategies to finance and operationalize it all.

Areas of focus include: Strategic Planning / Development and Communications Strategy / Youth Engagement & Educational Strategies / Organizational & Program Design / Executive Hires / Board Development / Executive Coaching.

Sample Current & Recent Projects Below

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CURRENT & RECENT PROJECTS

THE CENTER FOR CULTURAL POWER

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Served as an embedded advisor, directing Strategic Initiatives and Strategic Growth. Supported the Founding Executive Director/President Favianna Rodriguez during a merger and organizational transition (bringing together CultureStrike and the Citizens Engagement Lab), while serving as leadership coach and helping direct strategic planning and growth, including updating financial and operational plans while hiring an executive team. Overall, helped to launch this exciting field-wide initiative that supports artists and storytellers of color across the country to support positive social change.

THE APOLLO THEATER

APOLLO STORIES

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Designed and helped launch a major national education and impact initiative, Apollo Stories, to reimagine the role of performance to facilitate youth-led public conversations. Initiated model in partnership with the staged and HBO productions of Ta-Nehesi Coates’ Between the World and Me. Helped oversee the hiring of Black educators to create curriculum and digital learning environment, raise initial resources, and am currently serving as a Project Lead

FIRST PEOPLES FUND

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Served as embedded advisor through various projects, including supporting the launch of a major fundraising campaign to increase the organization’s long-term capacity. Supported organizational strategic planning, and strategic communications goals, as well as helped with planning of a  major anniversary event. Highlights include We The Peoples Before production (Knowing, Honoring, and Sharing Indigenous America) and a nationwide education and impact initiative so educators and students can travel a path that centers Indigenous experiences of dispossession, adaptation, reclamation, and resilience. 

THE REDFORD CENTER

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Worked as an embedded advisor, serving as partner and Executive Coach to Executive Director and Board to map out next phase of organization, including building a leadership team and new programmatic models as part of strategic planning process. Helped launch a $10+ million Legacy Campaign, and supported the raising of initial $6 million. Built up internal communications and development capacity, as well as new organizational narratives for next phase of operations. Co-Led on Executive Search for Deputy Director and other leadership staff, and re-designed national educational initiative (Redford Center Stories) among other projects.

POINTS NORTH INSTITUTE

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Led a comprehensive strategic planning process for Points North Institute, the launching pad for the next generation nonfiction storytellers.

CENTER FOR IMMIGRATION LAW & POLICY

UCLA LAW SCHOOL

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Helped create a narrative strategy to mobilize multiple audiences to help change the immigration system in the United States and recognize the historical racism inherent in so many of its practices.

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YOUTH SPEAKS

21 Years as Founder & Executive Director. Started as an all-volunteer grassroots organization and became an internationally recognized leader in the field. 

Home: About

A NEW PARTNERSHIP WITH THUY TRAN

Strategic Planning. Executive Hires. Communications Strategies and So Much More.

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Thuy is a cultural strategist who specializes in the building and strengthening of arts institutions, with particular expertise in the film and media industries. For the past 20 years, she has been an advocate for the arts as a catalyst to transform lives and communities. 


Thuy has extensive experience leading strategic planning, program development, communications, board development, and executive searches for a myriad of institutions. Throughout her career, she has prioritized race and gender parity by creating strategies and approaches that use equity as a framework to achieve social change impact, internally and externally. 

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OTHER PARTNERS INCLUDE

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WHAT'S NEXT

Purpose. Impact. Narrative. Capacity.

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Whether helping organizations merge to become something new, building out national educational initiatives, hiring and designing executive teams, facilitating strategic plans and fundraising campaigns, crafting communications strategies, creating media assets, coaching organizational leadership or more, my goal is to support you to better articulate and reach your goals. 

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REACH OUT

 San Francisco, CA 

415.902.5637

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